Ricoh

Press Release:

First GR DIGITAL IV Firmware Update Released

Tokyo, Japan, February 23, 2012—Ricoh Company, Ltd. (CEO: Shiro Kondo) on February 27, 2012, will release the first function-expansion firmware update for the GR DIGITAL IV, a high-resolution digital camera launched in October 2011.

The firmware update incorporates ideas taken from the many opinions and requests we received from customers who filled out a survey when they registered their cameras. The update adds new functions and an increased number of settings that can be adjusted on the GR DIGITAL IV cameras that our customers already treasure, thus improving its performance and ease of use while also giving it the latest functions.

The firmware and user manual explaining its functions can be downloaded free of charge from the Ricoh website.

First GR DIGITAL IV Function-Expansion Firmware Update

Enhanced functions

1. Adds Function for Including Copyright Notice

Inputted copyright information is recorded to the image’s Exif data when a picture is taken. Up to 46 alphanumeric characters can be recorded, and the information can then be checked in the detailed file information on the camera’s playback screen.

2. Improves Auto Exposure Speed

The speed of auto exposure control has been improved, making selection of the proper exposure smoother.

3. Adds Function for Saving Snap Focus Distance at Time of Shutter Release to the ADJ lever and Fn button

The snap focus distance at the time of shutter release can now be saved to the ADJ. lever or the Fn button. The setting can be changed without having to go the menu screen.

4. Adds Function for Displaying Photo Information for Interval Composite Photos

For photos taken using the Interval Composite mode, this function enables a display of shooting times from start to finish, as well as the number of composite images in the detailed information displayed on the playback screen.

5. Adds Floating Black level adjustment function for Interval Composite Mode Shooting

Press Release:

Re-organization of Imaging Systems Business including Digital Camera Business

Tokyo, February 9, 2012 – Ricoh Company, Ltd. (President and CEO: Shiro Kondo, hereinafter Ricoh) announces an organizational change to its imaging system business including security system business and consumer digital camera business.

Since October 1, 2011 when PENTAX RICOH IMAGING COMPANY (President and CEOi1/4Zenji Miura, hereinafter PRI) was established, Ricoh managed its global imaging system business under two brands, RICOH and PENTAX. Specifically RICOH brand digital cameras were designed, developed and sold by Personal Multimedia Product Company (hereinafter PMMC), an internal organization of Ricoh, while PENTAX brand digital cameras were designed, developed and sold by PRI.

In an effort to strengthen customer relationships and provide innovative products and services, Ricoh will re-organize its structure.

1.Effective datei1/4
a>>April 1, 2012i1/4plani1/4

2.Scopei1/4
a>>Worldwide

3.New functions of each business uniti1/4
a>>PRI: Consumer businesses such as digital cameras for B2C market
(This includes Ricoh development resources to improve capabilities and support
Ricoh branded cameras )
a>>Ricoh PMMC: B2B businesses including security system business, and imaging solutions
business for B2B market

Press Release:

Ricoh announces RICOH LENS A16 24-85mm F3.5-5.5

A new GXR camera unit featuring a 3.5x optical zoom lens (24-85 mm) and an APS-C size CMOS sensor

Tokyo, Japan, February 2, 2012—Ricoh Co., Ltd. today announced the development and release of RICOH LENS A16 24-85mm F3.5-5.5, the fifth camera unit in the GXR interchangeable unit camera system.

First introduced in December 2009, the GXR is a revolutionary interchangeable unit camera system in which lenses can be changed by mounting camera units that integrate lens, image sensor, and image processing engine into a single unit.

The new RICOH LENS A16 24-85mm F3.5-5.5 brings together a newly developed 24-85 mm wide-angle zoom lens, an APS-C size CMOS sensor, and the proven Smooth Imaging Engine IV to create a unit with high image quality, high power of expression, and high flexibility.

Main features of RICOH LENS A16 24-85mm F3.5-5.5

1 Newly developed 24-85 mm wide-angle zoom lens with an APS-C size CMOS sensor with approximately 16.20 million pixels

• This newly developed lens features a 9-group, 11-element configuration. The utilization of three double-sided aspherical lenses as well as high-refraction lenses effectively reduces various types of distortion across the entire zoom range. The result is high resolution and imaging power from edge to edge.
• The configuration of nine rounded aperture blades enables both highly precise aperture settings and beautiful bokeh.
• This camera unit features a 23.6 mm×15.7 mm (APS-C size) 16M CMOS sensor. In combination with the image processing engine Smooth Imaging Engine IV, this image sensor makes it possible to shoot high-quality images with smooth tonal gradations, as well as low noise and high-resolution.

2 Diverse shooting functions and high operability

• Dynamic range compensation reduces overexposure of highlights and underexposure of dark areas. For backlit and high-contrast scenes that cannot be handled with exposure compensation, doing the dynamic range compensation in specific portions of the image makes it possible to shoot the subject at a brightness level close to that seen by the naked eye.
• ISO sensitivity can be set in 1EV or 1/3EV steps.
• With the new ISO bracketing function, the photographer can shoot and record three images with different ISO sensitivities.
• When the new function for maintaining the same shooting settings is set on, by keeping the shutter release button pressed halfway after taking a picture, the photographer can continue to shoot with the same settings (focus, exposure, white balance, etc.).
• The function for recording a JPEG image simultaneously with the RAW image has been expanded so that it is now possible to record only the RAW image. This is suitable for a work flow based on the premise that image finishing is to be done on a PC after shooting. Since a JPEG file is not simultaneously recorded, this option is also useful when the photographer wants to increase the number of images which can be recorded on the memory card.
• It is now possible to turn ON/OFF the white saturation display that shows areas where bright portions will be rendered white and where color shade gradations will be lost.
• The tilt indicator function has been enhanced. In addition to the conventional horizontal indicator, this function can now also detect camera movement direction tilting.
• Copyright information such as the photographer’s name can be entered and written to the image Exif data. The recorded information can be checked on the playback screen detailed information display.

3 Highly precise focusing

• For the AF area size for spot AF, either normal or pinpoint can be selected.
• A focus-assist function has been included in an effort to raise the accuracy of manual focusing. The photographer can select from two modes and check the focus by strengthening outlines and contrast.
• The shooting screen can be magnified for convenience in focusing. The magnified area can be displayed in the center or across the entire screen. In addition, the image quality for 4x and 8x magnification has been further enhanced. The area to be magnified can be moved using the direction pad.

4 The power of expression that is a hallmark of the GXR series

• Picture settings for image quality and color can be customized with nine levels for easy creation of a diverse range of images.
• My Settings enables the settings for a wide range of shooting functions to be recorded in advance and specified in an instant when needed. For the setting storage, now six patterns can be stored in the body’s My Settings Box and six patterns can be stored in the SD card. This expands the world of photo expression by enabling GXR users to exchange their shooting settings.
• B (bulb) and T (time) can now be selected as the shutter speed in manual exposure mode. With “B,” the exposure continues while the shutter release button is pressed, and with “T,” the shutter release button is pressed to start and end the exposure. For both, the exposure is forcibly ended when 180 seconds have elapsed.
• New scene mode options have been added for the easy enjoyment of a wide range of photo expression. The five new options are soft focus, cross process, toy camera, miniaturize, and high contrast B&W. The photographer can create a unique image by just pressing the shutter release button.
• An image flag function has been added to enable the quick display of specific images from among those in the camera. Up to 20 images can be flagged.
• It is possible to shoot 1280 × 720 pixel HD movies.

* Note: When shooting movies of 1280×720 size, the use of an SD/SDHC memory card with an SD speed class of Class 6 or higher is recommended.

5 New options added

• A newly designed lens hood (LH-2) especially for this camera unit.
• A lens cap (LC-3) that opens and closes simultaneously with the movement of the lens. It does not need to be removed when shooting.
• A wrapping sheet (WS-1) that can wrap the GXR when the camera unit, external viewfinder, and other options are attached.

RICOH LENS A16 24-85mm F3.5-5.5 options

• All of the focal lengths in this release are converted to the equivalent values for a 35 mm film camera.
• LH-2 and LC-3 are new options being introduced at this time.
• Functions when the GXR body is attached.

Ricoh GXR A16 24-85 specifications

Additional images

There are 24 images in the samples gallery. Please do not reproduce any of these images on a website or any newsletter / magazine without prior permission (see our copyright page). We make the originals available for private users to download to their own machines for personal examination or printing (in conjunction with this review), we do so in good faith, please don’t abuse it.

Unless otherwise noted images taken with no particular settings at full resolution. Because our review images are now hosted on the ‘galleries’ section of dpreview.com, you can enjoy all of the new galleries functionality when browsing these samples.

Ricoh GR Digital IV Samples – Posted 5th December 2011

Featuring high-speed autofocus as fast as 0.1 seconds and zoom assist monitor for easier telephoto photography

Tokyo, Japan, November 15, 2011—Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development and release of the CX6, a new digital camera featuring a high magnification 10.7x (28-300 mm) optical wide-angle zoom lens that achieves even shorter autofocus (AF) times through the introduction of a new AF system.

With the adoption of a new system enhancing both the hardware and software of the hybrid AF system introduced on the CX5, the new CX6 achieves AF focusing times as fast as 0.1 seconds. You will be sure to capture that fleeting shutter chance.

The high-brightness LCD monitor is approximately 1.7 times brighter thanathe previous model for better visibility outdoors. The CX6 also adds a function for automatic adjustment of brightness based on the level of brightness of the subject, and this make it possible to minimize the loss of visibility that can occur due to changes in the shooting environment. In addition, for telephoto shooting, the new zoom assist monitor function displays a small image on the LCD monitor so that you can always check the framing of the shot.

The new aperture/shutter-speed priority modes enable you to more richly express the atmosphere of the subject, and the snap movie function lets you more easily enjoy shooting movies. A release button especially for movies has also been added, and a wider range of functions (autofocus, zoom, etc.) are available for movie shooting.

The CX6 compact digital camera takes the design concept of “A tool you will want to use every day” another step forward.

Available in three colors: Black, Silver, and Pink.

Main features of the new CX6

1. Even greater speed achieved with enhancement of Ricoh’s original hybrid AF system

• With the new system created, by enhancing both the hardware and software of the hybrid AF system introduced on the CX5, the CX6 achieves focusing times as short as 0.1 seconds not only at 28 mm wide-angle but also at 300 mm telephoto. No matter where in the zoom range you are shooting, you can capture that shutter chance.
• AF continuous shooting has been added to the continuous shooting menu. With this function, the CX6 can continuously shoot even moving subjects at speeds of up to 3 frames/second while continuing to focus.
  

  *AF focusing times were measured under Ricoh measurement conditions.

2. Easy framing of telephoto shots with the new zoom assist monitor function

• During telephoto shooting at 93 mm and higher, the new “zoom assist monitor” display mode simultaneously displays on the LCD monitor a small image equivalent to an 85 mm focal length. The resulting ability to always confirm the framing position makes telephoto shooting even easier.

3. Super-resolution technology and a noise reduction function for high image quality across a wide range of photo expression

• By performing noise reduction processing immediately after the signal is output by the CMOS sensor, the CX6 is able to reduce noise while maintaining resolution, tone characteristics, and color saturation. When noise reduction is set to MAX, it is possible to do sophisticated variance-estimation type noise reduction processing in which the sensor image data’s noise distribution is analyzed and the optimum processing is done for each region.
• The back-illuminated CMOS sensor is strong in low-light shooting situations.
• Super-resolution technology enables the CX6 to record photographs with a high-resolution feel by automatically discerning outlines, details, and gradations in the image and processing it based on the optimum settings for each. The level of super-resolution can be set to Off, Weak, or Strong.

4. Aperture/shutter-speed priority (A/S) modes have been added to the mode dial for even greater shooting freedom

• The CX6 expands your shooting freedom by adding aperture priority (A) mode and shutter-speed priority (S) mode. These modes bring the photographer a richer range of expressive possibilities. For example, the ability to specify maximum or minimum aperture can be used when you want to make the subject stand out in macro photography, and the ability to adjust the shutter speed will enable you to handle situations where you want to emphasize subject movement or freeze the movement of a subject in motion.

5. 10.7x 28-300 mm optical zoom plus super-resolution zoom equivalent to up to 600 mm

• Ricoh’s original retracting lens system has made it possible to fit the high-magnification 10.7x optical wide-angle zoom lens into a thin 28.5 mm compact body.
• The super-resolution zoom can zoom up to 2x. It enables you to do telephoto photography up to an equivalent of 600 mm with minimal image quality deterioration.
• Using the digital zoom enables you to magnify the subject beyond the super-resolution zoom level and shoot with super-telephoto photography at a maximum of 2880 mm.

6. Movie release button added for easier movie shooting

• In a first for the CX series, the CX6 has a new release button especially for movie photography. Now you can easily enjoy shooting movies even without a mode dial change.
• The addition of autofocus and zoom functions enhances your ability to shoot high-quality movies.
• There is a “snap movie shooting” function for shooting of short video clips and also functions for easily segmenting and playing video clips. Together these capabilities make it easy for you to create and view video works in the camera. Stereo sound recording* is also possible so you can shoot not just images but also movies with a realistic feel.
  

  *The sound is recorded in stereo, but playback on the camera is done in monaural.

7. High-brightness LCD monitor approx. 1.7 times brighter than before; automatic brightness adjustment function also added

• The 3.0-inch 1.23-million-dot* VGA LCD monitor has a wide viewing angle and a brightness level approximately 1.7 times higher than the CX5. It achieves excellent visibility even outdoors.
• A function has been added for automatic adjustment of brightness by the camera. It minimizes loss of visibility caused by changes in the shooting environment.
• The screen has a fluorine coat to prevent soiling, a hard coat to prevent scratches, and an anti-reflection coat for excellent visibility.
  

  *White pixels added to RGB for approximately 1.23 million dots.

8. “Bleach bypass” added for more creative fun with creative shooting mode

• Recording images with heightened contrast and muted colors, bleach bypass enables you to create pictures with atmosphere and an austere elegance.

CX6 options

Tokyo, Japan, September 15, 2011—Ricoh Co., Ltd. (President and CEO: Shiro Kondo) today announced the planned mid-October 2011 release of the fifth function-enhancing firmware update for its GR DIGITAL III, a high-image-quality compact digital camera launched in August 2009.

Ricoh’s function-enhancing firmware updates are developed in response to opinions and requests received from numerous customers through surveys submitted at customer registration and other channels. These updates enable customers who already own a GR DIGITAL III to update their firmware to include the latest functions, thus making it possible for them to enhance the performance and usability of their cameras by adding new functionality and settings.

Introduced in August 2009, the GR DIGITAL III features an F1.9 large-aperture lens and achieves high image quality in a compact body.

The function-enhancing firmware and instructions for using these functions can be downloaded free of charge from the Ricoh website. This is the final function-enhancing firmware update for the GR DIGITAL III.

GR DIGITAL III function-enhancing firmware: Release 5

Enhanced functions

1. Addition of contrast bracketing

   You can automatically record three images with different contrast settings. The contrast can be adjusted on a five-level scale.
   

2. Expansion of ADJ. control settings

   You can assign five functions to the ADJ control (currently four). The assigned functions can be directly changed without going through the menu screen. 
   

3. Addition of ISO [AUTO-HI] setting function

   When using ISO [AUTO-HI], you can specify settings for switching the maximum ISO and for the point (shutter speed) for changing ISO sensitivity.
   

4. Addition of vignetting setting function for high contrast B&W

   For high contrast B&W, you can adjust the vignetting. The vignetting setting options are off, weak, and strong.
   

5. Support for the GL-1 metal lens cap (with power button lock mechanism) 

   This firmware addition provides support for the power button lock mechanism of the GL-1 metal lens cap, which is a new option to be introduced in mid-October 2011. This prevents the problem of unexpected extension of the lens since the lock function is in effect if the power button is pushed.

Press Release:

Ricoh announces the GR DIGITAL IV

A digital camera offering enhanced Quick Shooting capability and image quality with a Hybrid AF System and GR ENGINE IV

Tokyo, Japan, September 15, 2011—Ricoh Co., Ltd. (President and CEO: Shiro Kondo) today announces the development and release of the GR DIGITAL IV digital camera, the successor model to the GR DIGITAL III, which offers enhanced Quick Shooting capability and image quality. 

The GR DIGITAL III (released in August 2009) was a compact digital camera with high image quality that came with a 28mm/F1.9 GR Lens, the GR ENGINE III, and a high-sensitivity CCD that continued the evolution of the concepts originally introduced in the first GR DIGITAL model (released in October 2005). In the two years since its release, it has been enthusiastically received by a broad range of customers including professional and amateur photographers.

The new GR DIGITAL IV, featuring a new image engine and a refined optical filter, exceeds the GR DIGITAL III and achieves the highest level of image quality in the history of the GR series.

Additionally, for the advancement of the Quick Shooting capabilities required to make sure you never miss a shot when out shooting, Ricoh has introduced a Hybrid AF System and an Image-sensor-shift Image Stabilization Function, which makes use of Ricoh’s independently developed external AF sensor, and a 3-inch, approximately 1.23 million-dot VGA LCD monitor for heightened outdoor visibility. The addition of an electronic level that can detect inclination in the tilt direction, as well as the conventional horizontal direction also improves operability. Moreover, the inclusion of Dynamic Range Compensation makes it possible to shoot subjects in backlit or high-contrast scenes in the way the eye sees them, and Interval Composite, which can combine images shot at a certain shooting interval, advances the camera’s expressive capabilities.

Ricoh will also continue to provide the highly praised function-expansion firmware.

Main Features of the GR DIGITAL IV

1. Improved AF speed and accuracy due to the introduction of the Hybrid AF system
   • The camera comes newly equipped with Ricoh’s independently developed external AF sensor, which has a maximum of 190 AF points. Through the Hybrid AF System, which is used in parallel with the conventional CCD contrast AF, Ricoh has realized an AF focusing time as short as 0.2 seconds, as much as half that of the GR DIGITAL III.

     Also, algorithm refinements have led to improvements in the AF speed for macro shots that are taken using only the CCD contrast AF method for a maximum reduction of half the time of the previous model.

   • In shooting with a single press of the shutter-release button, the high focusing accuracy required for snapshot shooting has been added to the camera’s Quick Shooting capabilities by performing the metering with only the external AF sensor. The metering information from the external AF sensor can be displayed on the LCD monitor as necessary.
2. Even higher image quality achieved
   • Through refinements to the optical filter and optimization of the image processing from the previous model, the GR DIGITAL III, the SFR*1 characteristics have been improved.

   • With the new image processing engine, the GR ENGINE IV, color reproduction enhancement and color noise reductions are achieved when taking high-sensitivity photographs.
   • Ricoh’s signature 28mm/F1.9 GR lens demonstrates its high resolution while suppressing chromatic aberration and distortion. The approximately 10 million-pixel, 1/1.7-inch CCD shows off its high-sensitivity characteristics. These are the elements through which the GR DIGITAL IV achieves the highest image quality in GR DIGITAL history.
3. Comes with the first image-sensor shift image stabilization function in the GR DIGITAL series
   • With the image-sensor shift image stabilization function, the GR DIGITAL IV achieves a stabilization effect equivalent to a shutter speed increase of a maximum of 3.2 stops*2, which combined with the fast F1.9 GR lens further increases the camera’s ability to capture dark scenes.

4. Introduction of a new, high-brightness LCD monitor and the addition of an automatic brightness adjustment function
   • Through the introduction of the new 3-inch, approximately 1.23 million-dot VGA LCD monitor, which adds white pixels to the RGB ones, the GR DIGITAL IV secures a maximum brightness of approximately 1.7 times that of the GR DIGITAL III, improving its visibility when outdoors.

   • A function in which the camera automatically adjusts the luminance to match the brightness of the subject has been added, which minimizes decreases in visibility due to changes in the shooting environment.
5. Shooting functions that heighten the photographer’s expressive ability and enhanced scene modes
   • Comes with dynamic range compensation to minimize the effects of blown highlights in bright areas and crushed blacks in dark ones. For backlit or high-contrast scenes where exposure compensation alone is not enough, compensation is performed for each area, enabling the photographer to take pictures at a brightness that closely matches how the subject looked.

   • The Auto Bracket function has been enhanced. In addition to the conventional Exposure and White Balance, Contrast Bracket Setting and Dynamic Range Compensation bracketing have been newly added, of which any two can be selected for addition to the image settings to record a sequence of three shots with Image Setting Bracket.
   • Comes with an Interval Composite mode that will replace and combine only the high-brightness pixel data in images of the night sky taken at fixed intervals. This makes it possible to shoot distinctive landscape pictures that show the trails of light left by the stars.
   • Positive Film and Bleach Bypass, which lowers saturation and increases contrast, have been added to the image settings. Along with settings like the existing High Contrast B&W and Cross Process, these can be used in each of the shooting modes (Auto/P/A/S/M).
   • Multiple exposure shooting, which makes it possible to shoot up to five overlapping shots, and bulb exposure functions have also been included.
6. Already high operability heightened even further
   • Included since the GR DIGITAL II, the electronic level function has been enhanced. Now it can detect inclination in not only the horizontal direction, but also the tilt direction as well.

   • The function combinations that can be used with the Fn1/Fn2 buttons have been expanded to four settings that can be registered with the Fn Button Pair Setting. Because the user can switch between functions registered in the Fn Button Pair Setting without going into the menu screens, they serve as an easy shortcut, making it possible to change functions in an instant to match the scene being shot.
   • The My Settings function, which enables the user to register their preferred camera settings, have been expanded from types to 12 types. Better still, because the settings can be registered on an SD card, users can share their favorite settings amongst themselves.
   • Includes a function for working with Eye-Fi cards. Images taken can be wirelessly transferred to a computer or uploaded to a photo-sharing site. When these functions are in use, the transmission information will be displayed on the shooting and playback screens.
7. An even broader range of expandability with new options
   • A genuine leather hand strap for excellent portability and handling and a metal lens cap that works with the lock function of the power button will be available as new options.

8. Implementation of function expansions through firmware
   • The provision of function-expansion firmware, which has been highly praised from the GR DIGITAL to the GR DIGITAL III models, will continue with the GR DIGITAL IV. By updating the firmware, the camera can always use the latest functions.

*1 Spatial Frequency Response (SFR): One of the indicators of a digital camera’s resolution characteristics, including everything from the optical system to the image processing.
*2 Measured using RICOH measurement methods.

Additional images

Tokyo, Japan, August 30, 2011—Ricoh Co., Ltd. (President and CEO: Shiro Kondo) today announced the August 31, 2011 (Wed.) release of the fourth function-enhancing firmware update for the GXR, a high-image-quality compact digital camera launched in December 2009.

The GXR is a revolutionary interchangeable unit camera system in which lenses are changed by using a slide-in mount system to attach camera units to the body. The lens, image sensor, and image processing engine are integrated into the camera units so the body itself does not contain an image sensor.

Function-enhancing firmware updates are developed in response to opinions and requests received from a large number of customers via surveys submitted at customer registration time and other channels. These updates enable customers who already own a GXR to update it to include the latest functions.

This fourth firmware release expands photo-expression possibilities and enhances usability by adding new functions.

The function-enhancing firmware and instructions for using these functions can be downloaded free of charge from the Ricoh website.

Enhanced functions for all camera units

1. Greater focusing precision now possible.
• In order to increase the precision of manual focusing, the focus assist function has been added. Two modes can be selected, with the focus being checked by strengthening outlines or contrast.
• It is possible to magnify the image while shooting to make it easier to focus. In addition to magnifying the central part of the image, it is possible to display the magnified area across the entire screen. The image quality for 4x and 8x magnification has also been further enhanced, and the area to be magnified can be moved with the directional pad.
• A setting can be made to automatically eliminate the display magnification after the picture is taken.

2. Aspect ratio choices added for auto resize zoom.
• Auto resize zoom can now be used with aspect ratios 1:1, 3:2, and 16:9.

3. Flash firing now possible when making the white balance manual setting.
• When setting the white balance manually in the actual shooting environment, it is now possible to make the setting while firing the flash.

4. When making ISO AUTO-HI settings, it is now possible to define the shutter speed for changing ISO sensitivity at the same time as specifying the ISO maximum sensitivity.  

5. The electronic level can now be displayed when shooting with the self-timer.

6. For the vignetting setting for shooting with the cross process and toy camera options, it is now possible to select from the weak, strong, and off settings. When the firmware update is done, the vignetting setting is initialized as shown below.
     Cross process: Off
     Toy camera: Weak

7. ISO sensitivity settings are now more detailed.
• In addition to the previous settings, it is now possible to select ISO-LO*, ISO 250, ISO 320, ISO 500, ISO 640, ISO 1000, ISO 1250, ISO 2000, and ISO 2500.

*This added setting is only for the GR LENS A12 28mm and GR LENS A12 50mm camera units

Enhanced functions only for the GR LENS A12 28mm and GR LENS A12 50mm camera units

Press Release:

Ricoh announces GXR MOUNT A12

A GXR lens mount unit featuring an APS-C size CMOS sensor

Tokyo, Japan, August 5, 2011—Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development and planned September 9, 2011 release of the new product GXR MOUNT A12, a lens mount unit exclusively for the GXR interchangeable unit camera system. The body color will be black only, and the planned monthly production volume is 3,000 units.

Introduced in December 2009, the GXR is a revolutionary interchangeable unit camera system in which lenses can be changed by mounting camera units that integrate lens, image sensor, and image processing engine into a single unit. In addition, utilizing its unique ability to accommodate interchangeable units other than camera units, the system can be expanded to include a variety of other devices.

The new GXR MOUNT A12 is a lens mount unit made especially for the GXR. Featuring an APS-C size CMOS sensor and a newly developed focal plane shutter, this unit makes it possible to mount lenses such as Leica M lenses, and it provides various types of compensation and correction functions.

Main features of GXR MOUNT A12

1) The newly adopted APS-C size CMOS sensor expands possibilities for high resolution and imaging power.

• The adoption of a CMOS sensor with an optimized micro lens layout makes it possible to secure sufficient brightness levels even in the peripheral areas of the image.
• The CMOS sensor used is 23.6mm × 15.7mm (APS-C size). It enables the shooting of high-quality images with smooth tone gradations as well as high definition and low noise.

2) Compatibility with a wide variety of lenses, including Leica M mount lenses.

• Compatible with the Leica M mount, GXR MOUNT A12 can, of course, handle M-mount lenses, and if a conversion adapter is used many more types of mounts can also be accommodated.
• A checking device is included for use in confirming whether or not your lenses are physically compatible.

3) Diverse new functions maximize the potential of the lens itself

• In order to accommodate the photographer’s own preferences by adjusting for the distinctive characteristics of many different lenses, GXR MOUNT A12 can independently correct coloring at the corners. Color shading correction is possible in a -4 to +4 range for both R and B.
• Peripheral illumination correction is possible in a -3 to +3 range.
• A distortion correction function is provided to correct for the distortion that tends to occur in the lens periphery. The photographer can select barrel and pincushion distortion and specify “strong,” “medium,” or “weak” for each.
• A glass optical filter was adopted and made as thin as possible. It increases periphery image quality and suppresses field curvature.

4) High-precision focusing

• A focus-assist function has been included in an effort to raise the accuracy of manual focusing. The photographer can select from two modes and check the focus by strengthening outlines and contrast.
• Magnifying the screen image while shooting is an effective technique for focusing. The magnification can be done not only in the center but throughout the image. In addition, the image quality for 4x and 8x magnification has been further enhanced. The area to be magnified can be moved using the directional pad.

5) Two shutter methods are featured: newly developed focal plane shutter and electronic shutter

• With the focal plane shutter, settings of 1/4000 sec. to 180 sec. are possible.
• With the electronic shutter, settings of 1/8000 sec. to 1 sec. are possible, and the  photographer can shoot without worrying about shutter noise and vibration

6) The wide range of functionality that characterizes the GXR series

• My Settings enables a wide range of shooting functions to be specified in an instant. For the setting information storage, six patterns can now be stored in the body’s My Settings Box and six patterns can be stored in the SD card. This, along with the ability to change shooting conditions, further expands the photographer’s world of photo expression.
• In manual exposure mode, the shutter speeds B (bulb) and T (time) can be selected. With B, the exposure continues while the shutter release button is pressed, and with T, the shutter release button is pressed to start and end the exposure. For both B and T, the exposure is automatically ended when 180 seconds have elapsed.
• Information on the lens used can be put in the EXIF information. In the editing of My Settings information, lens name, focal length, and F value can be entered.
• New scene mode options have been added for the easy enjoyment of a wide range of photo expression. The five new options are soft focus, cross process, toy camera, miniaturize, and high contrast B&W. The photographer can create a unique image by just pressing the shutter release button.
• An electronic level utilizing an acceleration sensor.
• An image flag function to enable the quick display of specific images from among those in the camera. Up to 20 images can be flagged.
• For the exterior, we utilized die cast magnesium, which has a strong track record in the GR series, and we covered the surface with a corrosion-resistant “pear-skin” coating. The end result is a body with durability, light weight, and a superior feel in hand.
• It is possible to shoot 1280 × 720 pixel HD movies.

* Note: When shooting movies of 1280×720 size, the use of an SD/SDHC memory card with an SD speed class of Class 6 or higher is recommended.

7) New options added

• We have created the new soft cases SC-75B and SC-75T, which are easy to open and close. With SC-75B, it is possible to shoot with the case attached to the GXR body.

For more information and to download Firmware v1.37 for the Ricoh GXR system, click here.

Panasonic

Click here for information and to download Firmware v1.2 for the Panasonic DMC-TZ20/ZS10

Click here for information and to download Firmware v1.2 for the Panasonic DMC-TZ22

Press Release:

Ricoh Introduces the PX Series

Water- and Dust-Resistant Digital Cameras for Day-to-Day Photography,
Outdoor Use, and Everything in Between

TOKYO, Japan—Ricoh Co., Ltd. (helmed by president and CEO Shiro Kondo) today announced the release of the new PX compact digital camera. The new design offers 5.0×, wide-angle (28 mm) and telephoto (140 mm) optical zoom in a water- and shock-resistant package that can safely be used for hassle-free photography in a wide variety of locations and situations.

Designed for hassle-free operation, the new RICOH PX lets users take photographs anytime, anywhere with fast startup and settings that adapt to subjects for optimal results. Its high-resolution, 16-million–pixel CCD sensor and Smooth Imaging Engine IV image processing engine combine for high-resolution, high-quality photographs.

The new, fully flat design give the new RICOH PX, ease-of-use and portability, results in a camera that is easy to carry, while the optional protective jacket appeals to users with a choice of color schemes that can be matched to the camera body.

While it exhibits the traditional dedication to image quality that has been the foundation of all RICOH digital camera designs to date, the newly released RICOH PX is also a compact digital camera that promises fun, hassle-free photography. It is also dedicated to image quality that has been the foundation of all RICOH digital camera designs to date.

http://www.ricoh.com/r_dc/px/px/index.html

Principal Features of the New RICOH PX Compact Digital Camera

1 Designed for peace of mind and hassle-free use, anywhere, anytime; fully dust-, water-, and shock-resistant
• The RICOH PX has a JIS/IEC protection rating equivalent to IP68. It can be used underwater for 60 minutes at a depth of 3 meters. Dirt can be washed off, allowing users to safely take pictures anywhere without worrying about rain, splashes from the kitchen, or dirt or soil from the garden. Enjoy the peace of mind that comes with being able to use your camera anytime, anywhere, including for shots of water sports, hiking, and other outdoor scenes.
• Thanks to its impact-resistant design, the camera can withstand being dropped from heights of 1.5 meters.
• The camera features a 2.7-inch, 230k-dot high-contrast LCD monitor with a wide viewing angle. It also boasts an anti-fingerprint protection coating that protects from scratches, and an anti-reflective coating which ensures that the monitor can still be viewed under bright outdoor lighting.

2 Never miss another shot—whip out the RICOH PX and snap a photo anytime, hassle-free
• Whether it’s a spur-of-the-moment snapshot or a carefully framed picture, the RICOH PX can automatically optimize settings to suit the subject, allowing even users who are unfamiliar with the camera to take photos quickly and easily.
• A fast startup time of about 1.4 seconds ensures you’ll never miss another shot.
• “Subject-tracking AF” is standard on all models for shots that are always in focus even if the subject is in motion.
• The fully-flat design eliminates projections to emphasize portability for a camera that can be slipped into a pocket and used almost anywhere. By placing the lens in the center of the camera body, RICOH has ensured that shots won’t be blocked by stray fingers even when the camera is held in both hands.
• The intuitive controls include a lever-style flash dial that allows user to determine whether the flash is on or off, and a movie button that starts movie recording directly with a single press.

3 A 16-million–pixel, high-resolution CCD sensor for high-resolution images
• The 16-million–pixel, high-resolution CCD sensor ensures high-quality results not only when pictures are enlarged, but also when they are cropped or resized for digital zoom.
• The Smooth Imaging Engine IV image processing engine produces noise-free images even in shots taken at high sensitivities under low light.
• Image-sensor–shift image stabilization reduces blur at high zoom ratios and in pictures taken at night or indoors under low light.

4 28–140 mm, 5× optical zoom with super resolution (SR) zoom equivalent to 10× optical zoom
• The RICOH PX offers 5× optical zoom for focal lengths of 28 mm (wide) to 140 mm (telephoto).
• With super resolution technology, the camera supports SR zoom equivalent to a focal length of 280 mm with almost no drop in image quality. Telephoto photography at zoom ratios equivalent to up to 1,344 mm (280 mm × 4.8) are available with digital zoom.

5 Premium shot modes enhance the photographic experience
• Settings can be optimized for even the most difficult subjects simply by choosing the scene with the premium button.
• A display with easy-to-understand explanations guides users to the scene they want.
• Premium shot modes and custom modes are available for up to 28 scenes (including custom modes).
• A wide selection of premium shot modes is available, including “Cooking” and “Sweets” for delicious looking shots of food, an “Auction” mode for shots of objects being sold at auction, “Beach” and “Snow” modes that utilize the camera’s water resistance, “Party”, “Hand-held night scene”, and “Miniaturize”, “Toy camera”, and “Soft focus” filter effects.
• Photographers can select up to five of their favorite premium modes for easy recall.

6 Playback options for easy viewing
• By using the camera’s “Favorites” feature users can rate picture with the camera’s choice of three rating levels.
• The “privacy” option can be used to hide selected pictures during playback.
• Use “calendar playback” to find pictures by date.

7 A full range of convenient options to enhance the user experience
• The RICOH PX comes with a slip-proof protective jacket(available in five colors to match the camera body ) to protect it from shocks and scratches.
• The “Two-way” straps that function as both hand- or neck-straps are also available in five colors.

8 Many other features add fun to your photos
• The RICOH PX supports X2-series Eye-Fi SD memory cards with a built-in wireless LAN feature that can be used to automatically upload photos to a computer or photo-sharing service.
• Users can shoot HD movies with a frame size of 1280 × 720 pixels. An HDMI cable (available separately) can be used to connect the camera to an HDTV for high-quality display of movies and photos.
• The RICOH PX comes with rechargeable battery that uses a USB connection. The USB power adapter can be plugged into a household power outlet or the battery can be recharged when the camera is connected to a computer via the supplied USB cable.

Ricoh PX specifications

Tokyo, Japan, March 28th 2011- Ricoh Co., Ltd. (President and CEO: Shiro Kondo) will release both the third function-enhancing firmware update for its GXR range of compact digital cameras which were initially released in December 2009, and the fourth function-enhancing firmware update for its GR DIGITAL III range of cameras which were originally released in August 2009, on March 28th, 2011.

Ricoh’s function-enhancing firmware updates are developed in response to opinions and requests received from a large number of customers via surveys submitted at registration time and through other channels. These updates enable customers who already own GXR and GR DIGITAL III to update their firmware to include the latest functions, thus making it possible for them to enhance the performance and usability of their cameras by adding new function and setting possibilities.

With the GXR system, the lens, image sensor, and image processing engine are all mounted within the camera unit instead of the body, creating a groundbreaking interchangeable unit system the utilizes a slide mechanism for attachment and removal.

The GR DIGITAL III is the successor to the GR DIGITAL II, which was originally released in November 2007, and features an open F1.9 large aperture lens, and achieves superb picture quality in a compact body.

The function-enhancing firmware and instructions for using these functions can be downloaded free of charge from the Ricoh website.

GXR Third Function-enhancing Firmware

Enhanced Functions for All Camera Units

• Addition of the “Scene Mode” for photographic expression with a difference
  The addition of the new “Scene Mode” provides 5 types of mode to expand your photographic expression. Choose from “Soft Focus”, “Cross Process”, “Toy Camera”, “Miniaturize”, and “High Contrast Monochrome”. Simply press the shutter release to take a truly unique shot.
• Addition of “Target Follow Function” to AE/AF target movement function
  The “Target follow function” is added to the target movement function that locks the exposure or focus on a specific part of the photographic subject. When the camera follows the subject, this function automatically continues to adjust to the target position, so that the subject is in focus at precisely the moment you want to shoot.
• “Reset/Cancel” function added for AE/AF target move
  By pressing the cancel button during AE/AF target move, the image monitor returns to the central position. When the cancel button is pressed again, the target move mode is cancelled.
• “Magnified playback function” added that magnifies the center of the target moved position   
  When magnifying the playback screen, the center of the position moved to as the AE/AF target can be the center of the magnification

Enhanced function only for the GR LENS A12 28mm/GR LENS A12 50mm camera unit

• Exposure correction and white balance can be assigned to the zoom button.
  In the key custom settings, exposure correction or white balance functions can be assigned to the zoom button.

GR DIGITAL Ⅲ　Fourth Function-enhancing Firmware

• Addition of Target Follow AF Function
  By half-pressing the shutter button and following the set subject, this function continues to adjust to the subject position so that the subject is in focus at precisely the moment you want to shoot.
• Addition of “AF/Target Follow AF” switching function to the Fn. button
  “AF/Target Follow AF” is added as one of the functions that can be registered to the Fn (function) 1 or Fn2 button. If the focus method is set to “multi AF”, “spot AF”, or “Target follow AF”, the focus method can be switched between “multi AF” and “Target follow AF”, or between “Spot AF” and “Target follow AF”.
• Addition of setting change function to ADJ. lever for scene mode
  When shooting in a scene mode such as “dynamic range double shot”, “cross process”, or “high contrast monochrome”, the new function enables the ADJ. lever to be used to change settings such as ISO sensitivity and image quality.
• Addition of a selection function to the white balance manual setting capture area
  When setting the white balance manually, the capture area used as the standard for white balance can be selected from “Entire frame” or “Spot”.
• Electronic level display for self-timer
  When using the self-timer, the electronic level continues to be displayed after the self-timer is started.

Tokyo, Japan, February 1, 2011—Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development of expansion unit for the GXR interchangeable unit camera system, which went on sale on December 18, 2009.

The GXR is a revolutionary new interchangeable unit camera system in which lenses can be changed by mounting camera units that integrate lens, image sensor, and image processing engine into a single unit. In addition, fully utilizing its unique capabilities, the GXR line will expand to include a variety of devices through the addition of interchangeable units other than camera units.

The GXR line now includes four camera units, but the newly developed unit being announced here is an expansion unit.

Development model name: GXR Lens Mount Unit
・With this lens mount unit, photographers can mount lenses such as Leica M lenses and use them for shooting with the GXR.
・The lens mount unit is being designed to make the best use of the optical characteristics of the lenses mounted. It will have as its image sensor a 23.6 mm × 15.7 mm (APS-C size; total pixels: approx. 12.90 million) CMOS sensor, and it will also feature a newly developed focal plane shutter.
・Release is planned for the autumn of 2011.

There are plans to display a design mock-up of the GXR lens mount unit at the CP+ CAMERA & PHOTO IMAGING SHOW to be held from February 9 (Wed.) to 12 (Sat.) at Pacifico Yokohama.

Press Release:

Introducing the new CX5

Offering High-speed Focus with a Hybrid AF System Compact digital camera with 10.7x optical zoom (28-300 mm)

January 26, 2011 RICOH COMPANY, LTD: (helmed by president and CEO Shiro Kondo) will be releasing its newly developed CX5 digital camera model with its wide-angle, high magnification 10.7x optical zoom (28–300 mm) lens, which has a higher autofocus speed due to the use of Ricoh’s new hybrid AF system.

With the new CX5 model, AF focusing times are decreased to as low as 0.2 sec. for both wide-angle 28 mm and telephoto 300 mm, up to half as short compared to the CX4, using Ricoh’s unique new hybrid AF system.

This ensures that you reliably capture the image you were waiting for, never to miss another good shot again.

Using super-resolution technology, the CX5 also allows (1) recording of images with improved resolution using the “Super-resolution” setting and (2) telephoto shooting at up to 600 mm equivalent with minimal degradation in image quality using “Super-resolution Zoom.”

Furthermore, in addition to the new Cooking, Fireworks, and Continuous Golf Swing scene modes, the CX5 has improved features that make shooting photographs even more fun through the use of super-resolution zoom during Zoom Macro mode shooting and other functions.

The CX5 is an even more enhanced compact digital camera that was designed based on the concept of it being “a tool that you will find yourself wanting to use every day.”

Available in three colors: Black, Silver, and Pink.

Main Features of the New CX5

High-speed autofocus using the unique hybrid AF system developed by Ricoh

• Equipped with Ricoh’s unique new hybrid AF system in combination with a passive AF sensor that continuously measures the distance between the camera and subject using an area sensor together with Contrast AF (a system in which the imaging elements search for the peak location for contrast on the subject and focus on that location).
• Enables AF focusing times to be shortened to as low as 0.2 sec. for both wide-angle 28 mm and telephoto 300 mm, up to half as short compared to the CX4 model. Ensures that you capture the image you were waiting for over the entire zoom range so that you never miss another good shot again.

Improved image resolution through use of super-resolution technology

• Enables amazing photographs with high resolution to be produced using the CX5′s new super-resolution technology, which discerns outlines, details, and gradations in the image automatically and processes the image based on the optimal settings for each. The level of super-resolution can be set to OFF, Weak, or Strong.

Super-resolution zoom equivalent to up to 600 mm in addition to the 10.7x 28–300 mm optical zoom

• Allows a wide-angle, high-magnification 10.7x optical zoom lens to fit into a compact body with a thickness of 29.4 mm using Ricoh’s unique retracting lens system.
• Equipped with super-resolution zoom that enables magnification of up to 2.0x. Enables telephoto shooting at up to 600 mm equivalent with minimal degradation in image quality.
• Enables even greater magnification of the subject from super-resolution zoom with use of digital zoom. Allows photographs to be taken with ultra-telephoto zoom at up to 2880 mm.

High-quality photography that widens the range of image expression

• Offering reduced loss of detail in highlights using an output pixel interpolation algorithm residing in dedicated logic circuits in the Smooth Imaging Engine IV imaging engine to allow high-contrast scenes to be reproduced more faithfully, exactly as they appear to the naked eye.
• Reduces noise without affecting resolution, tone characteristics, or color using a noise reduction algorithm to process the image signal as it is output from the CMOS image sensor. Enables sophisticated variance-estimation type noise reduction processing in which the sensor image data’s noise variance is analyzed and the optimum processing is done for each region when the noise reduction level is set to MAX.
• Equipped with a back-illuminated 10.00 million-pixel CMOS sensor. Ensures that beautiful images can be captured even in dark scenes.

14 different types of Scene Modes providing easy access to whole suites of photographic techniques specifically adapted to the subject

• Comes with a new Cooking mode that is perfect for shooting photographs of food. The new Cooking mode setting enables the brightness and color tone of the scene to be adjusted while the subject is checked.
• Includes a new Fireworks mode that works great for taking shots of fireworks as they flash across the sky.
• Comes with a new Golf Swing Continuous mode that displays grid lines during shooting and playback. Perfect to use for checking your golf swing.
• Enables super-resolution zoom to be used in Zoom Macro mode, which optimizes the zoom position automatically to allow the subject to be shot even larger than with normal macro shooting. Allows the subject to be shot even larger without any degradation of image quality as with normal zoom.

Creative shooting modes that allow you to enjoy shooting creative images

• Comes with six different types including Soft Focus, Cross Process, Toy Camera, and Miniaturize that can be selected to fit the subject and type of scene. Allows you to enjoy shooting images with a variety of effects.

High-definition 3.0-inch, 920,000-dot LCD monitor

• Equipped with a large, high-definition LCD monitor that has a wide viewing angle and high contrast. With a fluorine coat to prevent soiling, a hard coat to prevent scratches, and an anti-reflection (AR) coat designed to protect the screen against dirt and damage and guarantee excellent visibility even outdoors in direct sunlight.
• Reproduces image colors vividly with sRGB comparison of 100% for the color reproduction range.

A wide variety of functions based on the concept of the CX5 being “a tool that you will find yourself wanting to use every day”

• Equipped with new HDMI terminals. Allows high-definition (HD) movies with a frame size of 1280 x 720 pixels to be viewed on an HD TV using an HDMI cable (sold separately).
• Comes equipped with macro shooting functions that allow you to get as close to the subject as 1 cm for wide-angle and 28 cm for telephoto. Equivalent to 31 mm for 35-mm film equivalents.
• Enables high-speed continuous shooting at speeds of up to approx. 5 frames/sec. • Equipped with Scene Auto Mode, which automatically switches to the optimal shooting settings for the scene when the camera is merely pointed at a scene.
• Comes with Subject-tracking AF, which continuously tracks and focuses on the subject automatically.
• The CX5 is compatible with Eye-Fi cards (X2 Series), SD memory cards with built-in wireless LAN functionality, which enables captured images to be transferred wirelessly to a computer or online image sharing service automatically.  An icon will appear while an Eye-Fi card is being used to display the communications status.

Ricoh CX5 specifications

Sensor	• 1/2.3″ Type CMOS • 10.00 million effective pixels • 10.60 total pixels
Image sizes	• 3648 x 2736 • 3648 x 2432 • 2736 x 2736 • 3648 x 2048 • 2592 x 1944 • 2048 x 1536 • 1728 x 1296 (Multi-Picture only) • 1280 x 960 • 640 x 480
Movie clips	• 1280 x 720 • 640 x 480 • 320 x 240
Text	• 3648 x 2736 • 2048 x 1536
File formats	• JPEG (Exif v2.3) • CIPA DC-007-2009 Multi-Picture Format • AVI (Open DML Motion JPEG Format compliant) • WAVE (Sound Files)
Lens	• 28 – 300mm (35mm equiv) With Step Zoom set: 28mm, 35mm, 50mm, 85mm, 105mm, 135mm, 200mm, and 300mm • f = 4.9-52.5mm • 10.7x optical zoom • F3.5-5.6 • Lens Construction: 10 elements in 7 groups (aspheric lens: 4 elements and 5 surfaces)
Digital zoom	up to 4.8x
Focus	Contrast AF method with AF auxiliary light • Multi • Spot • Face-priority • Multi Contrast AF method • Subject-tracking AF • Multi-target AF Fixed focus method • Manual Focus • Snap
Focus distance	Closest focus distance 1 cm
Metering	• Multi (256 segments) • Centre Weighted Light Metering • Spot
ISO sensitivity	• Auto • ISO 80 • ISO 100 • ISO 200 • ISO 400 • ISO 800 • ISO 1600 • ISO 3200
Exposure compensation	+/- 2EV in 1/3 stop increments
Auto Bracketing	+/- 5EV
Shutter speed	• 8 sec-1/1200 sec • Movie : 1/30 – 1/2000 sec.
Shooting modes	• Auto • Movie • Scene auto • Scene • My Settings • Continuous mode • Creative shooting modes
Scene modes	• Portrait • Discreet • Night. Portrait • Night Landscape • Multi-shot • Sports • Landscape • Zoom Macro • Pets • Skew Correct • High Sensitivity • Text • Fireworks • Cooking • Golf Swing Continuous Mode
Creative shooting modes	• Dynamic Range • Double Shot • Miniaturize • High Contrast B&W • Soft Focus • Cross Process • Toy Camera
White balance	• Auto • Multi-Pattern • Outdoors • Cloudy • Incandescent • Incandescent 2 • Fluorescent • Manual • White Balance Bracket
Self timer	• 2 or 10sec • Custom
Continuous shooting	• Approx 5 fps
Flash	• Auto, Red-eye-Reduction, Flash On, Slow Synchro, Flash Off • Range : Approx. 20 cm – 4.0 m (Wide), approx. 28 cm -3.0m (Telephoto) • Flash Compensation (+/-2.0EV (1/3EV Steps)
LCD monitor	• 3.0″ TFT • 920,000 pixels
Connectivity	• USB Hi-Speed • Micro HDMI • AV out (PAL / NTSC switchable)
Storage	• Internal memory 40MB • SD, SDHC
Power	Rechargeable Battery DB-100
Weight (no batt)	176 g
Dimensions	102 x 58 x 29 mm

Additional images

Tokyo, Japan, October, 2010—Ricoh Co., Ltd. (President and CEO: Shiro Kondo) released the second function-enhancing firmware update on October 27th, 2010 for its GXR range of high-performance compact digital cameras which were initially released in December 2009.

With the GXR system, the lens, image sensor, and image processing engine are all mounted within the camera unit instead of the body, creating a ground-breaking interchangeable unit system that utilizes a slide mechanism for attachment and removal.

Ricoh’s function enhancing firmware updates are developed in response to opinions and requests received from a large number of customers via surveys submitted at customer registration time and other channels. This second update enables customers who already own a GXR to update their firmware to include the latest functions, thus making it possible for them to enhance the performance and usability of their cameras by adding new function and setting possibilities.

The function-enhancing firmware and instructions for using these functions can be downloaded free of charge from the Ricoh website.

Enhanced functions:

• Addition of “Screen Magnification Position Movement” when shooting
  The magnification position of the shooting screen display can now be moved together with the AF/AE target movement or macro target movement. Supported in both auto focus and manual focus modes. (Macro target movement is only supported on units equipped with macro mode.)
• Addition of 3 handy magnification ratios for the focus check function
  You can select the magnification ratio from 2:1, 4:1, and 8:1 in the shooting screen. Additionally, you can register the magnification function to the Fn1 or Fn2 key.
• Addition of “spot AF, macro AF area selection”
  You can choose from normal or pinpoint AF area size when Spot AF is selected or when shooting in macro mode. (Only spot AF is available when GR LENS A12 50mm F2.5 MACRO or GR LENS A12 28mm F2.5 is used.)
• Addition of “ADJ key and Fn key registration function” when changing the aspect ratio
  You can now register the aspect ratio change function to the ADJ, Fn1 and Fn2 keys.
• Addition of “key custom setting initialization” function
  Key custom settings can be returned to their initial values.
• Addition of “My Setting delete” function
  You can return the registered settings in the My Settings BOX and mode dial to the initial values.
• Addition of “Shutter half-press confirm” function in the DIRECT screen
  You can confirm setting changes in the DIRECT screen by half-pressing the shutter.
• Exif2.3 support
  Exif2.3 is now supported.
• Addition of “Noise Reduction AUTO”
  You can now automatically adjust the noise reduction effects on the camera using the AUTO function.
• Macro AF Distance Limitation
  When macro shooting using the GR LENS A12 50mm F2.5 MACRO, you can now select the shooting distance (distance within which the auto focus can focus) from 7-14cm or 12-30cm to provide overlapping distance ranges.
• AF Acceleration
  The autofocus control drive system has been improved and accelerated. In association with this change, the AF mode (QK-AF and FR-AF selection mode) in the set up menu has been deleted. (When GR LENS A12 50mm F2.5 MACRO is used).

Tokyo October, 2010: Ricoh Co., Ltd. (President and CEO: Shiro Kondo) today announced the October 8, 2010 release of the third function-enhancing firmware update for its GR DIGITAL III, a high-image-quality compact digital camera launched in August 2009.

Ricoh’s function-enhancing firmware updates are developed in response to opinions and requests received from a large number of customers via surveys submitted at customer registration time and other channels.

These updates enable customers who already own a GR DIGITAL III to update their firmware to include the latest functions, thus making it possible for them to enhance the performance and usability of their cameras by adding new function and setting possibilities.

Successor model to the GR DIGITAL II, which went on sale in November 2007, the GR DIGITAL III features an F1.9 large-aperture lens and achieves high image quality in a compact body.
The function-enhancing firmware and instructions for using these functions can be downloaded free of charge from the Ricoh website.

Enhanced functions

• Addition of “high contrast B&W”
    Shoot black and white photos with higher than normal contrast. This makes it possible to create images with a grainy feel such as that created by using ultra-high-sensitivity film in a film camera or by push processing film at the development stage.
• Addition of “cross process”
  Shoot photos with colors that differ markedly from those in normal photographs in a way that resembles the film photo technique of “cross processing.” You can choose a color scheme (basic, magenta, or yellow) and also adjust the vignetting and contrast.
• Addition of “screen magnification ratio (MF)” function
  You can change to a magnification ratio of 4:1 (currently 2:1) for the screen display when using manual focus (MF).
• Addition of “My Setting delete” function
  You can delete the My Settings registered for the mode dial and My Setting Box.
• Addition of “key custom setting initialization” function
  The customized settings for the Fn button, ADJ. lever, and other functions contained on the key custom settings tab can be initialized (set back to their initial values).
  Note: The settings defined in “My Setting registration” are not initialized.

Press Release:

Ricoh announces GR LENS A12 28 mm F2.5 line

A new GXR camera unit featuring a GR Lens and an APS-C size CMOS sensor
Exhibited at photokina 2010

Tokyo, Japan, September 21, 2010 —Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development and release of GR LENS A12 28 mm F2.5, the fourth camera unit in the GXR interchangeable unit system. This product is being announced and exhibited at the photokina 2010 exhibition held in Cologne, Germany, beginning September 21, 2010.

Introduced in December 2009, the GXR is a revolutionary new interchangeable unit camera system in which lenses can be changed by mounting camera units that integrate lens, image sensor, and image processing engine into a single unit. In addition, to fully utilize this system’s unique ability to accommodate interchangeable units other than camera units, Ricoh is also investigating possibilities for development of a variety of other devices.

The new GR LENS A12 28 mm F2.5 brings together a newly developed 28 mm wide-angle fixed focal length GR Lens, an APS-C size CMOS sensor, and the proven GR Engine III image processing engine to create a unit with high flexibility, high image quality, high-speed shooting ability, and high power of expression.

Main features of GR LENS A12 28 mm F2.5

Newly developed GR Lens and APS-C size CMOS sensor for strong resolution and imaging power

• The new 28 mm equivalent GR Lens has a 6-group, 9-element configuration. Incorporating two aspherical lenses, one special low-dispersion lens, and multiple high-refraction-ratio lenses, this extravagant lens configuration achieves strong resolution and imaging power to the edge of the frame.
• The lens thoroughly corrects for various types of aberrations while at the same time utilizing a floating lens structure to suppress performance changes caused by focusing. The result at all shooting distances is high image quality worthy of the GR Lens name.*1  
  
• A 23.6 mm × 15.7 mm (APS-C size) CMOS sensor is used. The combination of this sensor with the GR ENGINE III image processing engine enables the camera unit to shoot high-quality images with smooth tone gradations as well as high definition and low noise.
• The use of a configuration of nine rounded aperture blades enables the photographer to enjoy beautiful bokeh as well as precise aperture settings.

Rapid shooting capabilities help capture fleeting shutter chances

• Focusing speed has been accelerated through the addition of the new drive mode and the use of a high-speed CMOS sensor.
• The Pre-AF function also accelerates focusing speed by adjusting the focus to match subject movement.
• The full press snap function shoots at a preset distance for a one-push full-press of the shutter-release button.

High usability and quality feel

• The manual focus ring is available for precise focus adjustments. High-speed adjustment is also an option. The manual focus ring can even be used to seamlessly fine tune the focus after automatic focusing.
• The target position can be magnified on the screen during shooting, and it can also be moved using the direction keys. Select from 2x, 4x, and 8x magnification ratios for convenient and precise focus checking.
• The two options of normal and pinpoint can be selected for the AF area size used in spot AF.
• For the exterior, we utilized die cast magnesium, which has a strong track record in the GR series, and we covered the surface with a corrosion-resistant “pear-skin” coating. The end result is a body with durability, light weight, and a superior feel in hand.

GXR series power of expression takes full advantage of GR Lens capabilities

• Multi-pattern auto white balance makes it possible to recreate natural as-seen colors even in people-photography scenes that were difficult to shoot with past auto white balance functions, such as scenes with both shadow and sunlight and scenes mixing flash and natural light (or fluorescent light, etc.).
• ISO3200 facilitates shooting in low light conditions.
• The noise reduction level can be specified as Off, Weak, Strong, Max, or Auto. By specifying Max, it is possible to do sophisticated variance-estimation type noise reduction processing in which the sensor image data’s noise distribution is analyzed and the optimum processing is done for each region.
• The automatic exposure modes include program shift mode, shutter speed priority mode, and aperture priority mode.
• Picture settings can be customized with nine setting levels for easy creation of a diverse range of images.

Diverse functions of the GXR series

• An electronic level utilizing an acceleration sensor.
• Three grid guides useful for framing images while shooting.
• An image flag function to enable the quick display of specific images from among those in the camera. Up to 20 images can be flagged.
• The DIRECT screen enabling current shooting settings to be displayed and changed. Settings can be easily checked at a glance.
• It is possible to shoot 1280 × 720 pixel HD movies.*2

*1To be given the “GR Lens” name by Ricoh, a lens must exceed a specified level of overall lens performance, with particular attention being given to MTF values, distortion, and color aberration.
*2 Note: When shooting movies of 1280×720 size, the use of an SD/SDHC memory card with an SD speed class of Class 6 or higher is recommended.

Ricoh GR LENS A12 28 mm F2.5 specifications

Additional image