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Visiting the annual American International Toy fair in New York last month I found myself wondering: Was this a toy fair or an electronics expo? There was no shortage of technology here! We saw the Hasbro Lazer Tag blasters…

Recalled products, originally available at Meijer stores, were then sold at discount retailers, dollar stores, liquidation firms, flea markets and thrift stores nationwide, the U.S. Consumer Safety Commission reports. It’s illegal to resell or attempt to resell a recalled consumer…

February may be the shortest month of the year but it packs a pretty heavy punch! There’s Valentine’s Day, President’s Day, the Super Bowl, and of course my eagerly awaited excursion to the annual American International Toy Fair. Held in…

A commercial that played this Halloween promoting a new line of Barbie Fashionista dolls reminded me of an earlier blog post in which I wrote about some of the legal lessons learned from Barbie.  One of those lessons involved the parody of Barbie in the song “Barbie Girl” by the group Aqua to which Mattel did not take kindly and sued.  In 2002, the Ninth Circuit ruled against Mattel in an opinion written by Judge Kozinski and in the process, helped shape the contours of the First Amendment and the trademark fair use defense.

The commercial shows that it took seven years, but the parties have apparently heeded Judge Kozinski’s admonition that the:  ”parties are advised to chill.”  In a “Now For Something Completely Different” moment, Mattel and Aqua have joined forces in a series of commercials to promote the Barbie line of dolls and Barbie’s first music video by using a reworked version of the “Barbie Girl” song:

I am not privy to the licensing deal, but in answer to a number of commentators and bloggers, Mattel is not using the song for free.  Aqua and MCA Records were successful in their fair use defense because the song is a parody of Barbie.  The reworked song is not.  Nor could Mattel say that it was making fun of itself or of the song.  Instead, Mattel acknowledges that is is using the song because the song has become the “epitome of Barbie” and is now ”iconic.”

There may be those like Charlie Brown’s sister, Sally, who decry that Aqua has “sold out” (7:25 into the video clip) to Mattel, but even Sally can agree that Aqua is getting its “restitution” through this licensing deal even if she lost out on trick-or-treating this Halloween.

WASHINGTON (Sept. 23, 2008)—National Geographic Kids Entertainment has partnered with six local zoos for a national World Animal Day promotion centered on its animated preschool property “Mama Mirabelle’s Home Movies,” currently airing on PBS Kids!. Fisher-Price Inc., the largest infant and preschool toy manufacturer and a subsidiary of Mattel Inc., has signed on as the event’s primary sponsor.

The promotion, geared toward young children and their caregivers, will take place in late September and early to mid-October, directed toward World Animal Day on Saturday, Oct. 4. Each zoo event will lead off with “Photo Safari Camp,” a hands-on workshop with award-winning National Geographic photographers, which will introduce young children to photography and send them “on assignment” with a Fisher-Price Kid-Tough Digital Camera to observe Mama Mirabelle’s animal friends at the zoo. The photo camp will be followed by premiere screenings of “Mama Mirabelle’s Home Movies”; a 30-minute movement program presented by My Gym, with animal themes and music rhythms from around the world; art projects; and a birthday celebration hosted by Hefty Zoo Pals, with a birthday cake and sing-along.

“At National Geographic, we’re always looking for fun, interesting ways to connect to new audiences and like-minded partners. The Mama Mirabelle World Animal Day promotion is a great way to get kids outdoors, exploring their natural world, an idea that’s central to the ‘Mama Mirabelle’ program,” said Darren Metzger, director, franchise marketing, for National Geographic Kids Entertainment.

Scheduled events include:

  • Sept. 27: Bronx Zoo (Bronx, N.Y.), with photographer Mark Moffett
  • Sept. 28: Brookfield Zoo (Chicago), with photographer Annie Griffiths Belt
  • Oct. 4: Point Defiance Zoo & Aquarium (Tacoma, Wash.), with photographer Kevin Horan
  • Oct. 4: Lowry Park Zoo (Tampa, Fla.), with photographer Annie Griffiths Belt
  • Oct. 11: San Francisco Zoo, with photographer Jim Sugar
  • Oct. 11: Dallas Zoo, with photographer Darlyne Murawski

The World Animal Day promotions will serve as a launching pad for “Mama Mirabelle’s My Favorite Animal” photo contest, set to go live on the Mama Mirabelle Web site Saturday, Sept. 27. Families are encouraged to take photos of their favorite animals and upload them to www.mamamirabelle.com for a chance to win prize packs from National Geographic and Fisher-Price.

Additional sponsors offering financial and in-kind support include Hefty® Zoo Pals®; My Gym Enterprises Inc.; PNY Technologies; Ritz Camera Centers Inc.; Parenting Magazine, a publication of Bonnier Corporation; KIWI Magazine, a May Media publication; and the Costa Rica Tourism Board.

“Mama Mirabelle’s Home Movies” stars Vanessa Williams (“Ugly Betty”) as the voice of Mama Mirabelle and airs on PBS Kids! (check local listings for airdates and times). The weekly half-hour show helps preschoolers learn about themselves and the world around them through the help of Mama and the young animals in her charge on the African savanna. Visit www.mamamirabelle.com for interactive games, videos, coloring pages and postcards. Episodes from season one are now available on DVD at stores where videos are sold, and two softcover books, “Anybody Home?” and “Hide and Seek,” are available online and at area bookstores.

National Geographic Kids Entertainment is an independent production and U.S. distribution entity of National Geographic Ventures. Established in 2003, NGKE brings the renowned National Geographic brand to children’s entertainment through the development, production and distribution of quality animated and live-action, entertainment-driven programming that excites kids to explore their world. NGKE will work with all major broadcast outlets in the United States and abroad. For more information about National Geographic, visit www.nationalgeographic.com.

Fisher-Price Inc., a subsidiary of Mattel Inc. (NYSE:MAT), located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The Company has a 77-year legacy of high-quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company’s best-known “classic” brands include Little People®, Power Wheels® and View-Master®. Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs, nursery monitors), as well as a wide array of character-based toys inspired by high quality children’s programming such as Sesame Street®, Dora the Explorer™ and Winnie the Pooh. The Company’s Web site, www.fisher-price.com, provides valuable information and resources to parents.

WASHINGTON (Sept. 23, 2008)—National Geographic Kids Entertainment has partnered with six local zoos for a national World Animal Day promotion centered on its animated preschool property “Mama Mirabelle’s Home Movies,” currently airing on PBS Kids!. Fisher-Price Inc., the largest infant and preschool toy manufacturer and a subsidiary of Mattel Inc., has signed on as the event’s primary sponsor.

The promotion, geared toward young children and their caregivers, will take place in late September and early to mid-October, directed toward World Animal Day on Saturday, Oct. 4. Each zoo event will lead off with “Photo Safari Camp,” a hands-on workshop with award-winning National Geographic photographers, which will introduce young children to photography and send them “on assignment” with a Fisher-Price Kid-Tough Digital Camera to observe Mama Mirabelle’s animal friends at the zoo. The photo camp will be followed by premiere screenings of “Mama Mirabelle’s Home Movies”; a 30-minute movement program presented by My Gym, with animal themes and music rhythms from around the world; art projects; and a birthday celebration hosted by Hefty Zoo Pals, with a birthday cake and sing-along.

“At National Geographic, we’re always looking for fun, interesting ways to connect to new audiences and like-minded partners. The Mama Mirabelle World Animal Day promotion is a great way to get kids outdoors, exploring their natural world, an idea that’s central to the ‘Mama Mirabelle’ program,” said Darren Metzger, director, franchise marketing, for National Geographic Kids Entertainment.

Scheduled events include:

  • Sept. 27: Bronx Zoo (Bronx, N.Y.), with photographer Mark Moffett
  • Sept. 28: Brookfield Zoo (Chicago), with photographer Annie Griffiths Belt
  • Oct. 4: Point Defiance Zoo & Aquarium (Tacoma, Wash.), with photographer Kevin Horan
  • Oct. 4: Lowry Park Zoo (Tampa, Fla.), with photographer Annie Griffiths Belt
  • Oct. 11: San Francisco Zoo, with photographer Jim Sugar
  • Oct. 11: Dallas Zoo, with photographer Darlyne Murawski

The World Animal Day promotions will serve as a launching pad for “Mama Mirabelle’s My Favorite Animal” photo contest, set to go live on the Mama Mirabelle Web site Saturday, Sept. 27. Families are encouraged to take photos of their favorite animals and upload them to www.mamamirabelle.com for a chance to win prize packs from National Geographic and Fisher-Price.

Additional sponsors offering financial and in-kind support include Hefty® Zoo Pals®; My Gym Enterprises Inc.; PNY Technologies; Ritz Camera Centers Inc.; Parenting Magazine, a publication of Bonnier Corporation; KIWI Magazine, a May Media publication; and the Costa Rica Tourism Board.

“Mama Mirabelle’s Home Movies” stars Vanessa Williams (“Ugly Betty”) as the voice of Mama Mirabelle and airs on PBS Kids! (check local listings for airdates and times). The weekly half-hour show helps preschoolers learn about themselves and the world around them through the help of Mama and the young animals in her charge on the African savanna. Visit www.mamamirabelle.com for interactive games, videos, coloring pages and postcards. Episodes from season one are now available on DVD at stores where videos are sold, and two softcover books, “Anybody Home?” and “Hide and Seek,” are available online and at area bookstores.

National Geographic Kids Entertainment is an independent production and U.S. distribution entity of National Geographic Ventures. Established in 2003, NGKE brings the renowned National Geographic brand to children’s entertainment through the development, production and distribution of quality animated and live-action, entertainment-driven programming that excites kids to explore their world. NGKE will work with all major broadcast outlets in the United States and abroad. For more information about National Geographic, visit www.nationalgeographic.com.

Fisher-Price Inc., a subsidiary of Mattel Inc. (NYSE:MAT), located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The Company has a 77-year legacy of high-quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company’s best-known “classic” brands include Little People®, Power Wheels® and View-Master®. Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs, nursery monitors), as well as a wide array of character-based toys inspired by high quality children’s programming such as Sesame Street®, Dora the Explorer™ and Winnie the Pooh. The Company’s Web site, www.fisher-price.com, provides valuable information and resources to parents.

Filed under: Holiday GuidesThe Holiday Gift Guide for the Ultimate Barbie Collector
Mattel’s Barbie has released her next line of unique items in the new Blond Book collection, a collection that celebrates all things blond. This collection is filled with fab items from around the globe, from accessories to a one-of-a-kind corset and dolls designed by fashion’s avant-garde duo, The Blonds.

Here’s a list of some of some dream-worthy items from the Blond Book collection that are sure to please the most fervent Barbie fan:

  • For the art lover, there’s the pop art piece A Plastic Tan Never Fades. Priced at $750, the (30″ W by 40″ H) piece is made to order and printed on white Plexiglas. Allow up to 14 weeks for delivery.
  • A once-in-a-lifetime tour of Beverly Hills, Barbie-style, of course. For $10,000, the trip is complete with two business class round trip tickets, three nights stay at a 5-star hotel (double occupancy), and private car service while in Los Angeles. The package includes professional photography and a custom scrapbook. Only one trip is available. To place an order, contact (800) 491-7514.

    Gallery: Barbie’s Blond Book CollectionA Plastic Tan Never FadesCustom Couture For YouLocks of Light chandelierThe Limited Edition Barbie Foosball TableFarrah Fawcett Barbie Doll

Continue reading Holiday Gift Guide for the Ultimate Barbie Lover

LuxistHoliday Gift Guide for the Ultimate Barbie Lover originally appeared on Luxist on Fri, 03 Dec 2010 17:31:00 EST. Please see our terms for use of feeds.

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